Google AdWords is a Google advertising platform, which is solely developed to help you in displaying ads to promote your services or products online. Google processes thousands of millions of searches a day, so creating a simple and effective ad can create a huge impact on your sales, conversion rate, and ROI. You can display ads to people who are already searching online for information related to your business.
Do not think Google AdWords is a paid search marketing tool, so they don’t suit your business. The pricing model is competitive and suits your budget. Google Ads offers a precise targeting option and measurability, as well as tremendous reach within a short span of time.
If the Google ads campaign is set up and managed properly, you can increase online traffic, brand recognition, in-store traffic, and sales while reducing marketing costs. You can hire an online advertising agency or digital marketing company to build your Google ads campaign.
When you use Google Ads to promote your business, you need to consider these tricks, which can pump up your sales:
1. Choose Keywords Carefully
You should spare some time to drag out the list of keywords that your potential audience may use to find you through search engines. You can use keyword finding tools to research keywords that are relevant to your business and get you more Google leads. Do not look out for positive keywords that can get you more conversions.
Also, spend some time to list the negative keywords that are not useful and won’t work for your business. Avoiding negative keywords can get you increased and high-quality traffic and improve your click-through-rate. Set up ads for a single keyword rather than setting up ads for a bunch of keywords.
You might think that choosing a bunch of keywords might display your ad every time when any of those keywords are searched. However, you may not be relevant to half of those keywords, so your conversion rate might be decreased. So, set up an ad for a single keyword.
2. Include a Call to Action Message
Ad copy plays a significant role in the success of your Google ads campaign. You can increase the effectiveness of the campaign by including a call to action message in your ad copy. With a call to action message, you can give your prospective clients an extra push to convert them. The call-to-action buttons will encourage readers to do what is required or necessary. You can include call-to-action messages like read more about our company, call us to schedule an appointment, follows us on social media, buy now, and more.
3. Optimize Campaigns for Mobile Users
You cannot avoid mobile traffic in today’s mobile phone-saturated culture. Many of your prospective clients and audiences are going to use mobile devices, so you need to optimize your Google ads campaigns for mobile users. Mobile-optimized Google ads campaigns will give you the best chance to engage your mobile customers in the right format on their preferred device.
You can separate your campaigns to drive high-quality clicks. By looking at the conversion rates, you can determine whether your campaign should have a mobile-only component. The cost per click for mobile campaigns is lower than desktop campaigns. You can add click-to-call extensions on your mobile campaigns for better conversion.
4. Support Organic Traffic with PPC
Relying on free search engine traffic is not a great marketing strategy. It might take 6 to 12 months to get an SEO campaign up and running. On the other hand, an AdWords campaign generates results immediately if set up and managed correctly. Additionally, you can have more control over the consistency of the traffic you get with an AdWords campaign.
A combination of both AdWords and search engine optimization is recommended to increase your online presence. You can also do remarketing with AdWords campaign to convert your visitors to customers and get more sales.
5. Implement UTM Tracking
Tracking your Google ads campaigns is significant to adjust them and optimize them when required. Google ads will show you which of your campaigns is driving more clicks, but you need to implement a specific tool to get as much information as possible. You can implement UTM tracking codes to get more information in Google analytics.
With the help of the tracking codes, you can get additional information such as which campaign sends you more traffic, how much time people stay on your site, what are the pages they are viewing, the most frequently searched keywords, and more. By knowing these details, you can update your campaign for the best results.
Google AdWords is an investment. A properly set up and managed Google ads campaign can assist businesses to make a lot of money. Hire a digital marketing company that has years of experience and expertise in creating an effective and result-oriented Google ads campaign.